Some 40% of companies said the size of their workforce in local markets was a deciding factor in where to make a contribution outside their home country. The Asian market is increasingly important as a target for philanthropic activity, with 27% of companies doing good works in China and 23% in India - while Latin America and the Middle East have become less important.
The survey also found that only a quarter of companies had significantly increased their commitment to disaster relief despite the spate of major natural disasters in late 2004 and 2005, including the Asian tsunami, the Pakistan earthquake and hurricanes Katrina and Rita.
Source: Philanthropy and Business - The Changing Agenda
The Conference Board, May 2006
Review by Joe Gill