The hotel and restaurant group seems to be enjoying a healthy run at the moment. Group-wide profits (including the Premier Inn hotel chain) were up 1.5% to £192m compared with the previous year. That may seem like a small increase, but if you exclude a few one-off costs, the results are even more encouraging. Underlying profits are up 10.6% to £193.4m, with total revenues up 14.2% to £1.02bn. Not too shabby for trading in the middle of a recession.
So what part did Costa have to play in this caffeine shot to the finances? Underlying profits jumped a massive 29.9% to £36.1m, which means the chain has now enjoyed an uninterrupted 42 consecutive quarters of growth. That’s more than a decade of continuously climbing revenues and profits. Investors must be surprised at the success of this business: you would think that expensive frothy/powered/wispy coffees and cakes may be a good-times luxury, but even in a credit crunch, cash-strapped Brits need a strong coffee to get through the day.
But Whitbread is growing like it hasn’t even heard of the recession. It has opened 141 new coffee shops in the half-year period, as well as 1,591 new hotel rooms. Across the group it has created 1,500 new news jobs and according to its interim statement, it hopes to create another 10,000 jobs over the next three years.
Whitbread does a clever bit of cross selling to achieve such positive financial results. There are dozens of Costa outlets actually built into Premier Inn hotels, so when Lenny Henry sings his little lullaby to you on those jolly-looking adverts, he’s also actually trying to get you to buy a coffee, too. And maybe a flapjack. Nonetheless, Whitbread’s CEO, Andy Harrison, warned that there will be a minor slowdown because of the Olympic effect dying down. He said: As expected, the London hotel market is settling post the Olympics and we wait for a clearer trend to emerge.’
Harrison also said that the regional hotel market has begun a bit of a decline, and added: ‘Against this background we expect to continue to outperform our competitors and like for like sales growth to be more moderate than the high levels achieved in the first half.’ In the mean time though, the group is definitely on a roll.