Customer service in a pandemic: The great, the good and the downright terrible

As these examples show, the best businesses put humanity first.

by John Sills and Edmund Bradbury

Back in May 2018, our email inboxes lit up with messages from companies we’d long forgotten about. As the GDPR regulations came into force, we were inundated with pleas to allow them to keep in touch, to stay on their newsletters, to keep hearing about their exclusive offers.

Then, the cull complete, it went quiet. Very quiet. Until the last few weeks when,  it turns out, most of those companies kept our details after all.

Except this time it’s different. The situation we’re in is, of course, far more serious than a piece of data-driven legislation. And instead of empty promises and persuasion tactics, we’ve seen a wide range of messages from all kinds of organisations, trying to balance being useful with being sincere, staying humble whilst staying in business.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £52 a quarter

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package