David and Goliath: Underdogs, misfits and the art of battling giants - review
Books: This wildly successful penseur divides opinion like no other. Reviewer Simon Caulkin enjoys the ambiguities of his latest big idea.
David and Goliath: Underdogs, misfits and the art of battling giants
Malcolm Gladwell
Allen Lane, £16.99
Reading a new Malcolm Gladwell is like entering a war zone. In case you've been living on a different planet, Gladwell is the bestselling founder and major practitioner of one of today's most potent literary sub-genres, the single catchy insight recounted in popular social science mode.
