Decisions: Neil Fennell, October House

The co-founder of the luxury tailoring brand October House explains his best and worst decisions in business.

by Elizabeth Anderson

MY BEST DECISION ...

... Was to quit the motor industry and use my knowledge of custom-made Aston Martins to move into bespoke tailoring. I started making suits for friends and family. In 2009 I met my business partner, Dave Berry, and came to London.

We picked the name October House, because it has longevity. In a few years, we want to branch out to women's suits. A name like 'Smoking Gun' might be great but isn't really appropriate for women.

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