Decisions: Nick Newbury - Original Travel, Co-founder of the 'big short break' travel company

MY BEST...

... was leaving the comparative security of the City in 2002 to pursue the 'big short break idea' that is Original Travel. I ended up squeezed in my spare room with my two fellow-founders. Going from the glamour of the City to that was quite a move, particularly as Sars and 9/11 had just happened.

We started trading in 2003, so the war in Iraq was going on and the global financial markets were taking a turn for the worse. We pumped all our start-up capital, which was just personal savings, into creating the brand. We thought, if we're going to do this, we should find out as soon as possible whether it will work.

Having a consistent brand from the beginning meant that we came runner-up in Marketing's 2003 Best Brand in Travel award, pushing Opodo into third place. We now turn over £3m a year. That never would have happened if we hadn't created a strong brand from the start. If we were going to leave the City and work in this environment, there was no point in creating a brand that wasn't going to punch above its weight.

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