Decisions: Pablo Uribe and Rob Baines, Snog

The co-founders of the frozen yoghurt chain Snog explain their best and worst decisions.

by Hannah Prevett
Last Updated: 09 Oct 2013


Has been to keep to our healthy ethos and not be pushed off course by people who tell us it would be less hassle to do things differently. It would be cheaper to add sugar and preservatives to our yoghurt, for example, but that's not what we're about. We both do yoga every day and we are very interested in what we eat, because of how it affects your mind, skin and appearance.

It was also a good decision to keep the company private. We get enquiries every day from VCs and big retail groups but we always decline. We're not chasing the cash. We would lose the entire ethos behind the brand, as once you go down that route you relinquish control. Apart from a few shares we've given to friends, we own the whole company. And it'll stay that way.

Founding the business with our other half was a good move. It's fantastic. We've never once had an argument about the business, despite spending all our time together. It's easy to let it take over your life, but we're not motivated that way. We do things that make us happy, which means spending time with our dogs and families.


Was overcomplicating the franchise agreements we have, by bringing in a legal firm to draw up various contracts. It was very time-consuming and it was really expensive. You do things like that because you think you should, but they're not necessarily relevant. I'm not going to sue my franchise partners so the whole thing's kind of academic. So, now we've really streamlined it all.

My (Rob, pictured right) worst decision was going into investment banking when I was 22. I did it for six years, despite hating it. I despised the entire package - the hours, working in a large corporation and the job itself. I just wasn't cut out for corporate life. The day I have to be in an office every day is the day I would sell the company.

We also made one bad staffing decision. He gave us this whole sob story so we took him on and he then stole all our documentation and went and opened a rival shop. We decided not to take legal action. We're big believers in karma. Besides, if that's the best he can create then good luck to him.

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