Diamond Jubilee windfall for West End

Stat of the day: £120m. Some two million people hit London's central shopping district over the weekend, spending an estimated £120m on theatre tickets, meals out and glad rags.

by Rebecca Burn-Callander
Last Updated: 09 Oct 2013

Bank holidays may be bad for business as a whole, but for a lucky few, the extra long Diamond Jubilee weekend was a financial bonanza.

Hotels, restaurants, theatres and retailers across London's West End have made an estimated £120m off the back of the Queen's celebrations. The biggest sellers: bunting and Jubilee memorabilia, of course. 'Patriotic shoppers were lured to the West End to snap up anything red, white and blue,' explains Jace Tyrrell, director of New West End Company, which represents more than 600 business in Bond Street, Oxford Street and Regent Street.

Bank Holiday Monday was the best day in terms of sales, with the number of West End customers rising by 5% year-on-year. And certain retailers had a even greater uplift. The Ritz, with it's pomp and regal glamour, was booked solid throughout the weekend. Some 3,500 visitors enjoyed afternoon tea at the 106-year-old hotel, consuming 600 bottles of champagne, over 3,000 scones, and 15,000 finger sandwiches.

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