Digital Strategies in the Pharmaceutical Industry

This book provides an in-depth toolkit for developing, planning and implementing Internet projects in pharmaceutical, biotechnology and medical device companies. Each chapter discusses not only the future of an aspect of e-pharmaceutical strategy, but also distils 'take home' messages for immediate use.

by Leonard Lerer
Last Updated: 23 Jul 2013

<i>Digital Strategies in the Pharmaceutical Industry</i> is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena. It is an insightful, practical guide for managers planning, developing and implementing e-strategies, especially in pharmaceutical marketing. The authors provide numerous examples of current best practice, drawing on in-depth interviews with pharmaceutical executives, and lay the strategic foundation for using the Internet across the pharmaceutical value chain -- from drug discovery to physician promotion to direct-to-consumer marketing.

This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena. It is an insightful, practical guide for managers planning, developing and implementing e-strategies, especially in pharmaceutical marketing. The authors provide numerous examples of current best practice, drawing on in-depth interviews with pharmaceutical executives, and lay the strategic foundation for using the Internet across the pharmaceutical value chain - from drug discovery to physician promotion to direct-to-consumer marketing.

Each chapter discusses not only the future of an aspect of e-pharmaceutical strategy, but also distils 'take home' messages for immediate implementation. This is a useful and practical resource based on an in-depth review and sustained exploration of the relatively short history of pharmaceutical e-business.

Palgrave MacMillan, 2003

Find this article useful?

Get more great articles like this in your inbox every lunchtime

Upcoming Events

Subscribe

Get your essential reading delivered. Subscribe to Management Today