Digital Strategies in the Pharmaceutical Industry

This book provides an in-depth toolkit for developing, planning and implementing Internet projects in pharmaceutical, biotechnology and medical device companies. Each chapter discusses not only the future of an aspect of e-pharmaceutical strategy, but also distils 'take home' messages for immediate use.

by Leonard Lerer
Last Updated: 23 Jul 2013

<i>Digital Strategies in the Pharmaceutical Industry</i> is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena. It is an insightful, practical guide for managers planning, developing and implementing e-strategies, especially in pharmaceutical marketing. The authors provide numerous examples of current best practice, drawing on in-depth interviews with pharmaceutical executives, and lay the strategic foundation for using the Internet across the pharmaceutical value chain -- from drug discovery to physician promotion to direct-to-consumer marketing.

This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena. It is an insightful, practical guide for managers planning, developing and implementing e-strategies, especially in pharmaceutical marketing. The authors provide numerous examples of current best practice, drawing on in-depth interviews with pharmaceutical executives, and lay the strategic foundation for using the Internet across the pharmaceutical value chain - from drug discovery to physician promotion to direct-to-consumer marketing.

Each chapter discusses not only the future of an aspect of e-pharmaceutical strategy, but also distils 'take home' messages for immediate implementation. This is a useful and practical resource based on an in-depth review and sustained exploration of the relatively short history of pharmaceutical e-business.

Palgrave MacMillan, 2003

Find this article useful?

Get more great articles like this in your inbox every lunchtime

How to use workplace conflict to your advantage

But beware the festering feud.

Efficient chickens, less stuff, more optimism: The real way to address climate change ...

What is dematerialisation, and why does it matter?

The 5 behaviours of charismatic leaders

How to become more inspirational (without having a personality transplant).

When should you step down as CEO?

Bob Iger's departure poses an unpopular question for bosses.

The death and resurrection of the premium customer

Top-end service is no longer at the discretion of the management.

What HS2 can teach you about project failure

And how you can prevent projects going astray.