Dixons Carphone boosted by World Cup but mobile sales slow

The recently-merged company says things have got off to a good start.

by Elizabeth Anderson
Last Updated: 17 Dec 2014

The newly formed Dixons Carphone said it’s made a strong start to the year thanks to the World Cup this summer, which boosted television sales at its electrical division.

The group issued a trading update for the three months to the 2 August prior to its £3.8bn merger on 7 August, and said the year had got off to a ‘good start’.

‘The integration is going well with 7 departments now serving both parts of the business in an integrated way and, although it is early days, our 11 stores-in-store are performing ahead of the business case that we set out in our merger announcement,’ chief executive Sebastian James said.

The group said sales at Dixons Retail's stores in UK and Ireland open over a year rose 4% in the three months to the beginning of August, and were up 6% in Greece.

However, like-for-like sales at Carphone's Warehouse were down 6% in the four months in that time, partly due to difficult trading conditions in Spain and Portugal.

‘As expected, our mobile business has been slower in the first quarter than last year, which saw an exceptional period of promotional activity,’ James added.

The new group will enter the FTSE 100 on 22 September. The merger means the business now as around 2,900 outlets, more than 40,000 staff in 14 countries and annual revenues of about £11bn.     

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