How does he manage? Lido manager

When did you become a manager?

by Jeremy Lake, Brockwell Park Lido, London
Last Updated: 31 Aug 2010

I started out 16 years ago as a fitness instructor, then took the duty management route. After becoming general manager of a couple of health clubs, I spoke to Fusion, a leisure trust, which had won the contract to refurbish and run the lido. I joined last August, when the refurb began.

What does management mean to you?

Communication. The lido is a South London icon, and at first it was hard to grasp the amount of passion for it in the community. I have to liaise with our partners - the Heritage Lottery, which has given us funding, Lambeth Council and the Brockwell Lido Users, a group of about 1,300. The lido has an amazing 70-year history, but lidos are very seasonal and thus hard to sustain financially. My job is to bring the glory days back, but moving it up to 2007 standards - adding hydrotherapy pools, studios and children's areas. It's a pioneering business model to keep it going year-round.

What do you like/dislike about your job?

I like the broad remit. My role covers everything from marketing to motivating the team - cleaners and swimming instructors alike. I manage by walkabout as much as I can, but you can get stuck behind your computer 70% of the time. Of course, my boss may read this, turn my computer off and have me out there handing out floats all day.

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