How Does He Manage? Wedding Planner - Mark Niemierko, niemierko

When did you become a manager?

I was a runner for a film company, and became office manager at 18. After four years I moved into film PR, and found I really enjoyed organising events. I'd been to so many weddings where they'd got it badly wrong, so I started attending wedding fairs and reading bridal magazines. I launched five years ago and business took off.

What does management mean to you?

Every bride will panic, so you need people skills. The minimum spend for the day is £50k, up to perhaps half a million. Our bride may be a rich Russian, or an Essex girl marrying a footballer, and I have to reassure them all. I took one bride to Paris Fashion Week to get the right dress. I co-ordinate everything from the lighting to the fireworks. You can spend two grand on a flower display but make the guests wait for the champagne and it ruins everything. The wedding day itself is the most relaxed of the whole process, because everyone knows what they're doing.

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