Metaphors often explain difficult business concepts. But they can provoke derision ('low-hanging fruit') or fear ('circling the drain'). Take 'streamlining'. If you say you're 'streamlining' a business, you're using a 19th-century term from fluid mechanics. The 'streamline' is the smoothest course possible for a liquid passing an object. 'Streamlined' objects, like racing boats, are desirable. But when you tell workers that you are 'streamlining' their company, they don't think of the boat: they think of the flowing water going past, and themselves floating downriver with it.
Ella's Kitchen boss Mark Cuddigan says that your choice of words can have a dramatic impact on company culture.
The fenland city has big plans for its £4.2bn life sciences hub, but without support it will struggle to match the scale of world-leader Boston.
Recruiting for new roles is doubly tricky when they're so technical that you don't actually know what good looks like, as Attest's Jeremy King discovered.
From running Britain's largest advertising agency to working with the likes of screenwriter Richard Curtis and ex-Sainsbury's boss Justin King, Dame Cilla Snowball reveals what she's learned about leadership.
Former White Stuff CEO Sally Bailey consulted a customer panel about important decisions.
Bricks-and-mortar retail has a belief problem. Everyone thinks it's doomed so nobody invests. But ecommerce is reaching its limits, which is why arch disruptor Amazon is building physical stores.