EDITORIAL: More fascinating than a theme park

EDITORIAL: More fascinating than a theme park - It's always mystified me that manufacturing has an inexplicable ability to come over as boring. Over the years, those who make things have not done a great job in selling the attractions of their industry to

by MATTHEW GWYTHER, Editor

It's always mystified me that manufacturing has an inexplicable ability to come over as boring. Over the years, those who make things have not done a great job in selling the attractions of their industry to the rest of us. Too many of the stories that emanate from the British manufacturing sector are negative - the difficulty of coping with a high exchange rate, trouble with poor productivity, murderous competition from the Far East.

Too often manufacturers are written off as defeatists who let down our balance of trade while UK plc embraces the service sector ever more firmly.

The truth, however, is that making things is anything but dull. I'll never forget the first time I was taken round a car plant - at Honda in Swindon. It was more fascinating and captivating in its subtle complexity than a theme park - far more interesting than a morning in a PR company or a retail bank.

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