Editor's blog: Ocado - to buy or not to buy?

Ocado publishes its IPO prospectus today. It could be brilliant, but it's yet to make a profit.

Last Updated: 31 Aug 2010

I dread to think how much the Gwythers blow at Ocado during the course of a year. If we go on at this rate, the company will be in profit within months and you can all fill your boots with the shares and make a killing.

There are many arguments which have been put forward about why punters should steer clear of Ocado shares, the IPO prospectus for which is published today - though trading doesn't get underway until 21 July. Here are a smattering... [CONTINUED]

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