Monarch is furious that the Irish bookie – a self-styled 'household name synonymous with fun and entertainment' – has heavily promoted its odds of 4-1 that the airline will be the next to fail. Paddy Power is claiming that it is just responding to a surge of more than 100 punters seeking odds on Monarch’s demise. Funny how these surges always coincide with such an annual publicity push. Just how damaging this kind of lark can prove was spelled out last year, when a Paddy Power press ad promoting its 'next airline to go bust' odds was banned by the ASA, on the grounds that it 'denigrated' airlines. I’d go further... [CLICK HERE TO READ MORE AND COMMENT]
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