In a spur-of-the-moment decision, Pullen bought her father-in-law's leisure hovercraft business, Flying Fish, in 2011. From 25 sales a year on a turnover of £150,000 and five staff, Pullen increased sales to more than 100 last year, with turnover up to £704,000. She now has 20 staff and 80% of sales come from overseas. The former air hostess is committed to manufacturing in the UK.
Like closed sales and ROI, company culture is a reliable predictor of successful business performance. And like any revenue driver, it should be analysed and developed.
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