Cashing in on trending hashtags and using passing fads to gain short lived exposure is an age-old way of marketing: just look at how many adverts contained references to elite sportspeople during the Olympics. But one entrepreneur, Shed Simove, today announced the launch of his new novelty notebook on Amazon.com, containing 200 pages coloured in progressively darker shades of gray from cover to cover. Copies of ‘Fifty Shades of Gray’ are today retailing on Amazon at £12.99.
Simove, who dubs himself ‘The Ideas Man’, has a string of other novelty products in his arsenal, including another book called ‘What Every Man Thinks About Apart From Sex’, which contains totally blank pages. It has been published in eight countries around the world, and reached 44th position on Amazon’s popularity chart, proving how shameless traffic-building tactics can pay off. The blurb on his latest book describes how ‘the content gets darker and darker’ as the book goes on, and how the reader will be ‘surprised and shocked in equal measure’.
Simove’s catalogue also contains a USB memory stick made to look like excrement (the iPood), a notepad with pages printed to look like an iPad, a loofah glove with a print of Martin ‘Loofah’ King’s face on it, and remote controlled helicopter with a body spelling out the F-word (The Flying F@*!).
We can’t help feeling there is something uniquely British about an entrepreneur beating the recession blues with pure silliness. Well done to Shed. Although we will not be buying a copy at that price…