In every edition of our Entrepreneur Weekly, we ask a guest columnist to give us their expert advice on an issue that's keeping entrepreneurs up at night. Cycling between Finance, IT, People and Innovation, MT Expert tells you everything you need to know to stay ahead of the game.
This week IDEO's Chief Creative Officer Paul Bennett talks innovation - why are some companies so much better at it than others, and how can you copy their success?
PB: We see it all the time: businesses looking to innovate face a battle between The Big and The Small. Those that win are able to reconcile the wants of The Big – the organisation – and the needs of The Small: their customers. Well here’s a newsflash: Small is The New Big, and companies in the know are listening to and bringing their customers into the process of creating ‘stuff’: new products, services, businesses or even organisational changes.
For the full article, click HERE.
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