The walls between the two Europes, east and west, may have come down and great efforts are being made to bring east European business up to speed, but pan-European distribution still tends to stop at the east/west borders. 'Because of the difficulties of moving product around once it is in Eastern Europe, we're in the process as companies of recreating the original European model there,' says Tony Walford, business development director of UPS Worldwide Logistics - Europe. 'Companies are typically opening up a country office, employing a country salesforce and bringing in inventory specific to that country. They're replicating the original European model and I think that'll continue for some time.'.
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