Is there ever a right answer in business?

The obvious answers are often wrong. But do we have to make a choice?

by Alaster Dryburgh

What contributes more to business success: good strategy or good execution? Leadership or management? Luck or skill? You have probably spent time debating these questions, or ones like them.

The problem, though, is that the obvious answers are wrong. These are the same sort of question as 'have you stopped beating your wife?'.

And yet, despite their pitfalls, such either/or questions continue to appeal, partly because they simplify the world and partly because they pander to our preferences. If strategy, for example, is what gets you out of bed in the morning, it's easy to believe that strategy is always the right answer.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121



  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package