Facebook tie-up on the cards for Moo

Actually, it's more than on the cards - the UK-based online printing firm has already agreed a partnership with the social networking giant.

by Emma Haslett
Last Updated: 01 Feb 2012
In the entrepreneurial community, announcing a tie-up with Facebook is just short of announcing a tie-up with God, so congratulations are in order to Moo.com, the UK-based (and super-cool) online printing company which has just got in with – you guessed it – King Zuckerberg himself. Hand-in-hand, the two companies are taking the first brave steps into the world of the ‘social’ business card – a personalised business card created using your details from Facebook.

Confused? According to Richard Moross, Moo’s founder and CEO, people increasingly want a business card that showcases their tastes and passions. So instead of the usual drab company logo, job title, phone number and (in more exotic examples) Twitter handle combo, this will feature Facebook users’ profile picture, a ‘cover picture’ that sums them up, their location and the company they work for or their job title on one side. The reverse will feature more conventional contact details – plus an ‘inspirational quote’ – the idea being that it’s the sort of thing you wouldn’t mind giving out to (potential) friends.

This is all tied in with the launch of Facebook’s new(ish) Timeline feature, which has replaced the Wall with a, well, timeline of photos, statuses and posts (no pokes, unfortunately) stretching from your birth until present day. It ‘helps people tell their story on Facebook and feature the parts of their life that mean the most to them’, said a spokesperson from Facebook. ‘The Moo.com integration makes it possible for people to take this same experience with them offline.’

Of course, this is all very zeitgeisty – but will the Facebook card, as it’s called, replace the traditional business card? Moross reckons it’s already begun to happen. ‘It is clear that consumer habits of sharing business and personal information are evolving,’ he said. ‘The lines between online social networking and offline business networking are not just blurring, but vanishing.’

Hmm. At £10 for 50, MT might stick with the free ones it gets from work...

- Check MT's profile of Richard Moross

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