Facebook's creativity hacks

ONE MINUTE BRIEFING: Facebook's EMEA VP Nicola Mendelsohn on how the social media company boosts fresh thinking.

by Adam Gale

Business is, in its reduced form, a relentless exercise in problem-solving. Creativity is, in its essence, about solving problems. It is hardly surprising therefore, to find that the most successful companies tend to be full of creative people.

This is more than a simple matter of hiring mavericks and dreamers. Creativity depends on context and, crucially, culture, as Facebook’s European boss Nicola Mendelsohn explains.

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