Mark Wahlberg’s new venture opened late last year and has been creating quite the sizzle on the restaurant scene. Based in Hingham, Massachusetts, Wahlburgers, a high end burger joint – still only a single outlet – sells around 1,300 meaty meals every day. Turnover's pretty juicy too - it makes (if Wahlberg is to be believed) $17,000 a day. That’s some mark up on mince, eh?
But the idea wasn't a guaranteed hit, says the Hollywood star. ‘When I first mentioned the idea, people were like, ‘Oh my god, that’s a stupid idea’,’ he admits. But Wahlberg's gamble has now paid off handsomely: ‘There are lines queuing around the corner,’ he boasts. ‘You can get people to show up for the name, but they are going to come back because they like the food’.
Unsurprisingly, you won’t find Wahlberg in the kitchen flipping burgers. (Well, actually, you will, but it’s his brother Paul, who also happens to be a qualified chef.) But, he does put in the occasional cameo appearance to keep the punters interested. And, for Brothers fans, we have some good news: Wahlburgers is coming to our shores this year. ‘We’re opening a bunch of them in Britain and Ireland,’ revealed Wahlberg.
For a sneak peek of what you’re in for, take a look at the menu.
MT thinks the ‘Smahlburger’ for kids is particularly puntastic…