The announcement also highlighted the water-borne peril of ‘troublesome elements’ such as iron, manganese and hydrogen sulphide. Never mind that the Drinking Water Inspectorate has shown that the UK’s drinking water now meets stringent quality standards in 99.98% of cases.
So what is the source of the information? Ah, water surprise, it’s a filter supplier. The company has been ‘helping to raise awareness of dangerous chemical-ridden water for the last 30 years’. How altruistic.
We don't wish to argue with the motive – after all, the environmental argument against bottled water is gaining momentum at the moment, and any alternatives to needlessly transporting water halfway round the globe are welcome. It just seems that, rather than encouraging people to turn to their taps, using such doomsday language may well drive people away from the greener solution and back to the bottle.