Finally, Google Glass has gone on sale

Live in the US? Got $1,500? Don't mind looking ridiculous? Now you can buy your very own Google Glass. Caloo, calay.

by Emma Haslett
Last Updated: 03 Jun 2014

Finally, the hallowed day is here: Google Glass has gone on sale. In a post on Google+ (natch), the company said that 'starting today anyone in the US can buy the Glass Explorer Edition' (that's one up from the prototype).

Almost exactly a month ago, Google did a 'trial' (aka 'PR stunt'), putting the product on sale for one day. But the company reckons it 'learned a lot' on the day (although it's never said how many it sold.... presumably there are people who don't mind walking around in a titanium monobrow in the interests of technological advancement).

In all seriousness, it's difficult to say whether it will catch on. Aesthetic issues - and various Glass-related muggings - aside, its high price point means it's unaffordable to most people. Although, presumably, if demand is high enough, that price should begin to come down.

Its been suggested that its real market is less consumer, and more on the b2b side - like doctors, who can use it to make quick references, or taxi drivers, teachers, etc etc. Earlier this month, Google said it was looking for new explorers 'like optometrists, sports lovers, online retailers, cooks and travellers'. Either way, the number of Glassholes wandering around is about to increase.

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