Not content with just one product in celebration of little Prince Cambridge, troubled babywear retailer Mothercare has launched an entire range of royal baby-related merchandise, from maternity wear sporting the legend ‘Future Princess’, to the ‘Tommee Tipper Closer to Nature Royal Baby Gift Pack’ (available in ‘Prince’ and ‘Princess’ colours) and a HappyLand Royal Baby playset, which includes figurines of Wills, Kate, and the as-yet-unnamed prince.
To be fair, Mothercare could do with the extra cash: last week it posted results showing quarterly sales had dropped by 3.4%. Chief executive Simon Calver made no bones about the company cashing in.
‘I think there will be a feelgood factor and who knows, in nine months’ time there may even be a tick-up in the birth rate,’ he said. Who knows, Simon. Who knows…