Five lessons in effective networking

'It's not what you know...,' as the overused saying goes. So get out there and press some flesh.

by MT Staff
Credit: TopRank Marketing/Flickr
Credit: TopRank Marketing/Flickr

Some people really enjoy networking but for others the prospect of making small talk with a room full of strangers is something to be avoided like, umm - well, like a room full of strangers. Nonetheless, despite the rise in online communications, taking the time to meet and greet people is part and parcel of modern business. To that end MT scoured the archive in search of these gems of networking wisdom.  

Talk to everyone and anyone

Networking isn’t just about bending the ear of the powerful chief exec that everybody at an event is queuing up to meet. ‘The best advice came from my mum: speak to everyone and anyone,’ says Brie Rogers Lowery, UK director at ‘You never know who that person may know.’ That doesn't just apply to work scenarios. The guy you get trapped in a lift with or the parents at the school gate are always worth a chinwag too. 

Be yourself

There's nothing worse than a lack of sincerity. ‘Don’t fight against your naturally loveable disposition,’ said Devora Zack, author of Networking for People Who Hate Networking. ‘Inauthentic behaviour makes networking backfire, causing you to blow out faster than a sixteen-wheeler on hot summer asphalt. Don’t blab, instead ask thoughtful questions and really listen to the answers. Your popularity will soar and you never need to scrounge around for conversation starters again.’

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