Focus's problems began well before the recession; in retrospect, its original private equity owners clearly loaded too much debt onto the business. But the downturn clearly didn't help, timing-wise. Distressed debt specialist Cerebrus bought the company in 2007 for £1 and tried to make a go of it, ploughing £200m into the business and bringing in ex-Iceland boss Bill Grimsey to turn it around. But with people steering clear of fripperies like home improvements as the recession bit, it couldn't turn things around - and by 2009, its debts had mounted to £230m.
So while today’s news can hardly be described as unexpected, the firm’s 4,000 staff aren’t going to be impressed. Despite recording a pre-tax loss of £21m in the year to February 2010, Focus was still opening new stores as late as August last year, in Trowbridge (not exactly a hub of house-proud home owners, if you're not familiar with it).
It might seem odd, on the face of it, that Focus could survive the recession but fall over during the recovery. But for retailers, the current squeeze on consumer spending means times are even tougher than they were a few years ago. Just look at the raft of retailers that have fallen into administration over the last weeks, Oddbins, the Officers Club and Henleys, to name but a few. In fact, stats by Deloitte have shown that the number of retailers calling in the administrators has risen by 30% this year.
All of which goes some way to explaining why, despite its impressive performance in recent weeks, Morrisons is still cautious about its outlook. The supermarket said that while Easter and the Royal Wedding had boosted sales (helped, presumably, by the appearance of Freddie Flintoff in its ads, at a time when the nation was feeling unusually patriotic), it plans to remain vigilant over the next few months. Sadly for Focus, that ship may have sailed.