Fortnum & Mason unwraps an early Christmas present as sales soar

The luxury retailer's website revamp has paid off, with online sales boosting an already healthy performance.

by Rebecca Smith
Credit: Andrew Meredith/Wikimedia
Credit: Andrew Meredith/Wikimedia

Christmas may not be for another few weeks, but Fortnum & Mason has already received an early gift. The luxury department store’s annual results showed a record year for revenue and profits.

Sales in the year to July 2015 were up 19% to £88m, a 70% increase on five years ago. Profit before tax was a healthy £5m, up 31% on 2014. The strong performance was driven in part by solid like-for-like growth (up 13%) and sales through its newly revamped website, which soared by 22%.

The retailer brought its customer experience to Heathrow in late 2014 in a bid to help minimise the stress of travelling, with a new swanky store and bar at Terminal 5, which is currently outperforming expectations.

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