Fortnum & Mason unwraps an early Christmas present as sales soar

The luxury retailer's website revamp has paid off, with online sales boosting an already healthy performance.

by Rebecca Smith

Christmas may not be for another few weeks, but Fortnum & Mason has already received an early gift. The luxury department store’s annual results showed a record year for revenue and profits.

Sales in the year to July 2015 were up 19% to £88m, a 70% increase on five years ago. Profit before tax was a healthy £5m, up 31% on 2014. The strong performance was driven in part by solid like-for-like growth (up 13%) and sales through its newly revamped website, which soared by 22%.

The retailer brought its customer experience to Heathrow in late 2014 in a bid to help minimise the stress of travelling, with a new swanky store and bar at Terminal 5, which is currently outperforming expectations.

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