France: A matter of singular importance in the Rhone-Alpes. (1 of 2)

France: A matter of singular importance in the Rhone-Alpes. (1 of 2) - Peter Wilsher praises the efforts of the Rhone-Alpes region to sell itself as a separate entity.

Peter Wilsher praises the efforts of the Rhone-Alpes region to sell itself as a separate entity.

The year 1992 approaches but as more and more towns, cities, regions and individual businesses are starting to realise, not all problems are likely to be resolved by the provision of a level playing field. As the barriers go down, and the protection hitherto afforded by local loyalty and national preference starts to erode, horizons will need to be widened. And it is far from clear that people's interests will be best served by cultivating only those who share the same language and culture.

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