FRANCE: Oh what a beautiful mourning - FUNERAL INDUSTRY TRADE FAIR.

FRANCE: Oh what a beautiful mourning - FUNERAL INDUSTRY TRADE FAIR. - It might have been any old trade fair at Le Bourget, the ex-airport- cum-conference-centre outside Paris: gleaming products revolving slowly on spotlit carousels; leggy blondes watchin

by
Last Updated: 31 Aug 2010

It might have been any old trade fair at Le Bourget, the ex-airport- cum-conference-centre outside Paris: gleaming products revolving slowly on spotlit carousels; leggy blondes watching over them; businessmen ogling both with undisguised hunger. The difference was the nature of the wares. 'This is an entirely new product,' said the lady from Lear of London, eyeing a large plastic bag with enthusiasm. 'The film is highly absorbent and it's biodegradable.' Mmm. Ten litres of what? A sweet smile: 'Fluid discharge following "coffining".' This was Funeraire, the biennial beanfeast of the international funeral industry. Other delights included a revolutionary new embalming table ('mortuary hygiene' now) with under-the-stiff suction from Hygecobel of Spain, a new range of post mortem make-up (French Rose Blush), and a glossy new Mercedes-based hearse. Attendance at this second Funeraire was 10% up on 1989's, leading Louis-Vincent Thomas, president of the Thanatogical Society, to predict 'a brighter tomorrow for the funeral arts'.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

Is it favouritism to protect an employee no one likes?

The Dominic Cummings affair shows the dangers of double standards, but it’s also true that...

Masterclass: Communicating in a crisis

In this video, Moneypenny CEO Joanna Swash and Hill+Knowlton Strategies UK CEO Simon Whitehead discuss...

Remote working forever? No thanks

EKM's CEO Antony Chesworth has had no problems working from home, but he has no...

5 rules for work-at-home productivity

And how to focus when focusing feels impossible.

Scandal management lessons from Dominic Cummings

The PR industry offers its take on the PM’s svengali.

Why emails cause conflict

And what you can do about it.