So when the spin-meister supreme agreed to be the cover star of February's MT, we decided to find out. This month's magazine, which should have landed on your desks this morning (unless your postman is buried in a snowdrift somewhere) contains not only an exclusive in-depth interview with one of the most influential opinion-formers in Britain, but also a rather extraordinary portrait of Freud as his illustrious uncle might have depicted him. We hope he likes it...
In his chat with MT, Freud tells us about his work with some of Britain’s biggest consumer brands, defends his agency against claims that it’s too top-heavy, and reveals that he has a private office to advise chairman and CEOs in camera. You can read MT’s exclusive interview with Matthew Freud right here.
In today's bulletin:
Snow joke - Woolworths back from the dead
Ryanair feels the chill with Q3 loss
Weekend at Davos: Don't expect neat conclusions
A window on the world of business
Freud uncovered - in the style of Freud