G'day! Tyrrells crisps head Down Under to Australia

The very English crisps brand has signed an exclusive deal with Coles supermarkets.

by Rachel Savage
Last Updated: 08 Feb 2016

The Aussies may have thrashed us in the Ashes, but that doesn’t stop them munching on our crisps. Tyrrells, the posh crisps second only to Kettle Chips in being beloved of middle class dinner parties, will now be sold in 720 Coles supermarkets Down Under.

The Herefordshire-based company sells in 37 countries around the world and international sales account for 25% of its turnover. France is currently its biggest export market, where it is the number one ‘hand-cooked crisp’.

However, Australia has the potential to overtake the French, chief exec David Milner told the Telegraph. Despite having less than half the population of the UK, Aussies crunch their way through about the same number of fried potato chips.

Things aren’t slowing down for Tyrrells either, after being sold by its founder, farmer William Chase, for £40m in 2008. The business has doubled in size in the last three years and was sold to private equity company Investcorp for £100m last July.

The crisps are still made on the farm where Chase started frying back in 2001. Suffice to say though, the ‘English Summer Barbecue’ flavour will not be munched by Aussies as they fry shrimp on the barbie.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

The 9 worst things a leader can say

Actions may speak louder than words, but words can still drop you in it.

Why you overvalue your own ideas

And why you shouldn't.

When spying on your staff backfires

As Barclays' recently-scrapped tracking software shows, snooping on your colleagues is never a good idea....

A CEO’s guide to smart decision-making

You spend enough time doing it, but have you ever thought about how you do...

What Tinder can teach you about recruitment

How to make sure top talent swipes right on your business.

An Orwellian nightmare for mice: Pest control in the digital age

Case study: Rentokil’s smart mouse traps use real-time surveillance, transforming the company’s service offer.