Generative AI: Three ways CEOs can gain commercial value

Less than a year after ChatGPT burst onto the scene, we’re officially in a new hype cycle. Generative AI – which creates new content using large AI models – has emerged as the most transformative technology in a generation. But the jury remains out on its commercial value.

Gartner places Generative AI at the peak of “Inflated Expectations” in its most recent hype cycle – suggesting all the excitement is coupled with unrealistic expectations of how businesses can benefit.

This is underlined by recent IBM research, which found that 64% of CEOs face significant pressure from investors, creditors, and lenders to accelerate adoption of generative AI, but most enterprises (60%) have yet to develop a consistent, business-wide approach for using the technology.