In business, as in life, you sometimes have to tell someone something they don’t want to hear. The difference is that in your personal life it’s possible, though inadvisable, to avoid these difficult conversations. Businesses – and business people – who do the same rarely last long.
Getting it right matters. A great manager turns these potentially awkward moments into win-win opportunities; in the hands of an incompetent boss, difficult conversations become disastrous ones.
3G Capital is perhaps not the first place you’d look for best practice in the old giving-feedback department. The Brazilian-American investor has earned a reputation as a robust employer, buying and consolidating underperforming businesses like Burger King, Kraft Heinz and the antecedents of AB InBev, and driving them into profit.