Global Future: The Next Challenge of Asian Business is a direct response to growing ambitions of Asian companies to go global and the rising pressures on them to internationalize. Advancements in technology, industry changes, and political shifts have fundamentally reshaped the structure of competition, thus challenging the traditional strengths of Asian companies. For corporations that have grown large on the back of national protection and information asymmetries, the environment has become tougher than ever.
By profiling early pioneers and leading contemporary globalizers, the authors show how Asian companies can best climb the globalization staircase and develop the strategies and capabilities needed to succeed in a global future.
Companies profiled include:
*From JapanSony, Kikkoman
*From KoreaSamsung Electronics
*From Hong KongLi & Fung
*From SingaporeSingapore Telecom, Olam
*From TaiwanUni President
*From Mainland ChinaICBC, China Netcom
John Wiley & Sons, 2004