Globetrotter: Cafe Direct's John Steel travels far and wide for the best coffee

John Steel, CEO of fair-trade coffee supplier Cafe Direct, found paradise in Sri Lanka. Next stop, Uganda and Kenya.

Where do you travel?

I go everywhere from Central America, Africa and Asia to eastern Europe. I tend to make only three to four trips a year but I pack in a lot. I'll meet the coffee growers and other partners we work with, or attend meetings and conferences.

Where are you going next?

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121



  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package