New graduates offered a job interview are spending more time on preening than on researching their potential new employer, according to some new PR 'research' published today. The survey of 1,000 grads by Marketing Minds found that they spend an average of 82 minutes getting showered and dressed, putting on make-up and sorting their hair out, but just 38 minutes reading up on the advertised job.
Although peoples' own estimates of how long they spend on prep is unlikely to be totally accurate, the figures don't come as much of a surprise. It's easy to see why people spend so much time on their appearance. First impressions really do count, and nobody would want to miss out on a job simply because of some scuffed shoes or having a hair out of place.
Unconscious bias means that employers are more likely to hire somebody who looks, and presumably dresses, like them. The internet is awash with advice about how to dress for an interview, as job seekers lap up as much advice as they can about supposed sartorial faux pas.