Google and Amazon vie for new web addresses

Stat of the day: Over 150. The number of new suffixes to web addresses that Google and Amazon have applied for.

by Michael Northcott
Last Updated: 09 Oct 2013
Wednesday saw ICANN, the American regulator for web addresses, release a list of hundreds of new suffixes to go on the end of website addresses. The change will mean that web domains including, and name.coke will become commonplace. But companies need to apply to the regulator to get their hands on the new domains, and Apple and Amazon have applied for 172 between them.
As stalwarts of the online revolution, and survivors of the dotcom crash back in the late nineties, it won’t surprise many that the two brands are getting in there quick. What is surprising however is the price of obtaining ownership of one of the new suffixes: they are reported to be going for around $185,000 each, and will be subject to an extensive review by the regulator before companies can own them fully.
So and name.books (probably the kind of thing they’re going for, right?) will not only take ages to come through, but will cost a bomb, too. If Google and Amazon get their way, they will spend around $32m on domain suffixes between them.
But that’s small fry for these online giants, and if the new-style domain names become a widespread standard, then Google will have the last laugh when, for example, no-one else can use
It’ll be their domain...

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