Google Glass has come over all surfer dude with its new Oakley deal

Google has signed a deal with the parent company of Ray Ban and Oakley to make 'innovative iconic wearable devices'. Whatever they are...

by Emma Haslett
Last Updated: 13 Oct 2014

Here at MT we never miss an opportunity to publish pictures of people looking silly in Google Glass(es).

Caloo, calay, for today is another excuse: Google has signed a deal with Luxottica Group, parent company of Ray Ban and Oakley (tagline: ‘#EXPLORE’), to make ‘innovative iconic wearable devices’ (aka ‘glasses’), with the device embedded in them. Pro: fewer people wandering around looking like Geordi from Star Trek. Con: from now on, geeks will all wear sunglasses indoors.

The deal means the two companies will ‘establish a team of experts devoted to working on the design, development, tooling and engineering of Glass products that straddle the line between high-fashion, lifestyle and innovative technology’, Luxottica’s statement said today. Er, quite.

This isn’t the first time the company has had a go at integrating technology into its glasses: in 2004, it released the calamitously ugly Oakley Thump, and then in 2005, launched the now-almost-entirely-forgotten-about ‘Razrwire’ Bluetooth glasses.

Google reckons Luxottica’s retail channels (which include Sunglass Hut etc) make it a useful partner: they will ‘serve us well when we make Glass available to more people down the road’, its statement said.

So from here on in, it won’t just be Glassholes wearing titanium monobrows who are verbally abused in bars – anyone wearing a pair of sunnies will be a potential target.

As promised, here are some pictures of people looking silly in Google Glass:

Google attempt at hipster Glass designs would look great if they didn't have that huge camera on the side...

Google co-founder Sergey Brin: the arch Glasshole

Just because it doesn't have lenses doesn't mean it won't smash

Just because it's made by Google doesn't mean it won't electrocute you

Someone call the RSPCA

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