Google was already getting flak for its collaboration with the Chinese government, in which it assisted the authorities in censoring information. The news sent webheads into a frenzy, saying it went against the whole ethos of the net - free access to information for all - not to mention Google's haughty but inherently sensible motto: ‘Don't be evil'.
Google seems to be reacting at least. As well as agreeing to EU demands for an 18-month limit on retaining user search data, it may well soon cut the duration of its ‘cookies', small files used to track individual web activity, from 30 years to two. And the company has also come forward to back a campaign to cut carbon dioxide emissions from computers. Small gestures, but ones that should help satisfy the netheads that the firm is living up to its own motto.