Green Business Awards 2010: Highly Commended

- Samsung Electronics UK

When Samsung set out to address a range of environmental challenges in its LED TVs, its aim was to create 'a green product that is truly desirable'. Sleek looks and outstanding picture quality could not be compromised in the name of eco-credentials.

The company's philosophy is to consider all stages of the lifecycle of the product and identify areas where environmental benefits can be achieved. These typically include reducing raw materials used in manufacturing, lowering transport emissions, designing for lower energy use, reducing hazardous substances and improving recyclability.