Helen Durance, 34

Commercial director, active cosmetics division, L'Oreal

by MT staff

Boxer and ultra-runner Durance joined L’Oreal in 2014 and has played a major role in growing its active cosmetics category by 60% to £45m over that time. A former buyer for Tesco, she sourced stationery in the Far East, developed own-label baby products and spent two years leading the retail giant’s £0.75bn laundry and home fragrance division. Now responsible for French skincare brands like La Roche-Posay and Roger & Gallet, her first job was in a small business supplying personal lubricants to the erotic industry.


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