Helen Wilkinson - working@life

Helen Wilkinson - working@life - Organisations used to be measured by their productivity and profit margins. Well, no longer.

by HELEN WILKINSON is founder and CEO of elancentric.com(hwilkins@netcomuk.co.uk)

Organisations used to be measured by their productivity and profit margins. Well, no longer.

New-economy evangelists are redefining organisational value. In an economy where knowledge, creativity and innovation are prized assets, people are the new bottom line, according to Roger Lewin and Birute Regine in their book The Soul at Work. The buzzword on every organisational consultant's lips is: does your organisation have spirit?

Such an organisational ethos is sweet music to the ears of today's new workers. They are actively seeking meaning in the workplace and looking for work that resonates with their being, their passion and their values.

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