How to hire outside your expertise

Recruiting for new roles is doubly tricky when they're so technical that you don't actually know what good looks like, as Attest's Jeremy King discovered.

by Adam Gale

If you’re a seasoned marketer, it shouldn’t be too tough to hire another marketer. But what if you’re looking to hire a software programmer for the first time, or a management accountant? This is a challenge many growing businesses face, especially when it regards highly technical expertise beyond the management team’s ken.

Jeremy King founded intelligence platform Attest after a career as a McKinsey strategy consultant. Despite having very limited exposure to technical engineering or sales, he knew he’d have to find the right people with the right skills if his high growth technology business was to thrive.


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