'How to Do More with Less' Week, Part Four: Growth

In the penultimate part of our week long video series, we go in search of that elusive economic elixir, growth.

by Andrew Saunders
Last Updated: 15 Feb 2011

It’s a truism in business that stasis is not an option; if you aren’t getting bigger, then you're getting smaller. But in tough times, when cash – both yours and your customers’ – is as tight as it is now, that vital growth can be particularly hard to come by.

The problem is compounded by the fact that so many of the conventional routes to boosting the top line - advertising and marketing campaigns, for example - are themselves expensive and thus off the menu.

This is the paradox that our panel of business people and experts address in today’s video. The good news is that there are things you can do now to promote growth which won’t cost a fortune, and which should help you stay ahead of the pack as and when the recovery gathers pace. So watch and learn - it’s five minutes of your time that you won’t regret investing.

- See the video at microsoft.managementtoday.com

Find this article useful?

Get more great articles like this in your inbox every lunchtime

Mike Ashley: Does it matter if the public hates you right now?

The Sports Direct founder’s response to the COVID-19 pandemic has drawn criticism, but in the...

4 films to keep you sane during the coronavirus lockdown

Cirrus CEO Simon Hayward shares some choices to put things in perspective.

Pandemic ends public love affair with Richard Branson et al

Opinion: The larger-than-life corporate mavericks who rose to prominence in the 80s and 90s suddenly...

The Squiggly Career: How to be a chief strengths spotter

When leading remotely, it's more important than ever to make sure your people spend their...

"Blind CVs don't improve your access to talent"

Opinion: If you want to hire socially mobile go-getters, you need to know the context...

The highs and lows of being a super-achiever

Pay it Forward podcast: techUK boss Jacqueline de Rojas and Google UK's marketing strategy and...