It’s a truism in business that stasis is not an option; if you aren’t getting bigger, then you're getting smaller. But in tough times, when cash – both yours and your customers’ – is as tight as it is now, that vital growth can be particularly hard to come by.
The problem is compounded by the fact that so many of the conventional routes to boosting the top line - advertising and marketing campaigns, for example - are themselves expensive and thus off the menu.
This is the paradox that our panel of business people and experts address in today’s video. The good news is that there are things you can do now to promote growth which won’t cost a fortune, and which should help you stay ahead of the pack as and when the recovery gathers pace. So watch and learn - it’s five minutes of your time that you won’t regret investing.
- See the video at microsoft.managementtoday.com