'I put everything I had on the line' - YO! Sushi's Simon Woodroffe

WATCH: The entrepreneur talks about starting up, hiring the right staff and enjoying the spoils.

Last Updated: 04 Mar 2016

'Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure... than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.’ So said the US president Teddy Roosevelt.

It’s with those words in mind that Tim Ashton, founder of creative agency Antidote, set out to interview some of the nation’s most successful leaders. The company’s Dare Mighty Things video series picks the brains of six people who dared to be different – from Olympian Sir Chris Hoy to fashion designer Anya Hindmarch – to find out what makes them tick.

‘There were a number of common things,’ says Ashton. ‘There’s often things that have happened to people in childhood, it might have been something to do with their siblings or they might have been bullied or put under pressure in their education. There might have been an epiphany somewhere.’

First up is Simon Woodroffe, who founded YO! Sushi in 1997. ‘He knew nothing about restaurants before he remortgaged his flat and put all the £200,000 in his world into YO! Sushi and he grew into the role,’ says Ashton. ‘And everybody he has hired since has been under-experienced, and that way you get equivalently driven people.’

Dare Mighty Things SE1 - Simon Woodroffe from Antidote on Vimeo.

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