Why did you write Business for Punks?
I just got frustrated by business books written either by people who’ve never run a business or by people at the end of their career. I wanted to convey the hands on, rolled up sleeve, gritty side of running a business day to day. And I think the way we run our business is quite unorthodox and unique, so I wanted to share that philosophy.
You’re known for an in-your-face approach to publicity. Which is your favourite stunt?