Innovation will be not only a necessity but a huge opportunity for Asian firms in the near future. Of course the past has shown some Asian companies capable and successful in the innovation game, and the consumer electronics industry is the first that comes to mind. But this is not the general rule. The authors ask, "How long Asian companies can afford to wait to improve their competitiveness through innovation? Not very long!", they say.
This book, Inspire to Innovate, Management and Innovation in Asia, from Professor Arnoud de Meyer and Sam Garg establishes the importance of innovation to the Asian region, and offers advice to managers of Asian companies in their innovation efforts. The authors feel that there is still some leeway until Asian companies are up to speed in innovative R&D terms, and so it is other sorts of innovation they need to get into, namely business innovations that address customer needs.
A second focus for Asian companies should be to inspire confidence in customers in the products and services they provide. For instance focusing on lower income markets, thereby optimising local tacit and explicit knowledge, and very competitive cost structures that no 'outsider' could match. These sectors alone provide huge scope for new business and will demand 'Asian-styled' innovation and management to meet these very particular customer needs.
Asian companies' success depends increasingly on the quality of this management, not just economic policies. And this book speaks to the people at the helm of Asian business - the senior managers. Based on years of extensive research and interaction with Asian managers, Inspire to Innovate addresses innovation in the unique Asian context, and how to apply the 'best of the west', in ways adapted to the Asian business and its specific innovation challenges.